Like most lawyers, I tend towards perfectionism. Being detail-oriented and pushing to get things “just right” is a good thing often, but to a point.
Perfection itself is impossible, and sometimes you can spend more time trying to make something perfect and that time does not increase the quality of the project. The diminishing return on your time makes you inefficient.
I have been thinking about and working on renaming and rebranding my practice for at least a year. I wanted it to be perfect. I wanted the launch to be perfect. I wanted to make a big splash.
Except … I have other things that need my attention – my clients, my family and loved ones, even my dog. So, with that in mind, I am going ahead with the announcement of the new name and new brand. By the time this post is public, the website changes will be live and I will have finished my first ever Facebook Live event where I reveal the new name.
Sometimes good enough is good enough.
P.S. Let me know what you think.